HWBK and Nestlé reaffirm ties

By Jonas Lopez in Marcoms News on

History Will be Kind logo (from official website)History Will Be Kind (HWBK) stays on as the PR provider for the confectionery portfolio of international food conglomerate Nestlé.  

The renewed partnership was secured in the wake of Nestlé’s recent campaigns that HWBK aided in. One of these successful projects was the revival of the Allen’s Green Frog after three years’ absence, which also introduced two new flavours as the Frog Family. As a result, HWBK’s work will focus on attracting interest towards the classic brands in Nestlé’s product line such as KitKat, with close collaboration from Nestlé officials.

“KitKat and Allen’s are two of our most exciting confectionery brands, both steeped in tradition but with bold expectations for the future alongside the innovative Allen’s Lollysmiths and KitKat Chocolatory brands. After a fantastic end to 2017, we’re delighted to welcome HWBK on board for the coming year,” said Nestlé head of marketing for confectionery Anna Stewart.

“KitKat and Allen’s are household names that have stirred consumer emotion for years. Our job is to continue the legacy through brand storytelling and innovation,” added HWBK managing partner Emma-Jane Granleese.

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Kate & Co bags fresh clientele

By Jonas Lopez in Marcoms News on

PR agency Kate & Co has won a string of new clients, spread across a number of industries.

On the healthcare circuit, Kate & Co is aiding the launch of HealthBank, a new digital platform designed to aid users arrange video consultations or appointments with their licenced healthcare practitioners. The agency is also doing pro bono work with The Royal Hospital for Women, promoting the hospital’s Climb For The Royal and The Royal Cocktail Party in April 2019.

For the consumer retail practice, the agency is working with department store chain Debenhams on setting up media relations for the brand’s products. Debenhams only has one Australian branch, located in the Melbourne CBD. The Chifley Tower and Retail Precinct in Sydney will also tap Kate & Co’s services in a lineup of campaigns this year.

In the commercial food and beverage circuit, Kate & Co is collaborating with popular Melbourne restaurant The George on Collins by running a media relations and

Ryan to head Citadel-MAGNUS’ Perth branch

By Jonas Lopez in Marcoms News on

Corporate communications agency Citadel-MAGNUS has appointed Paul Ryan as director of the agency’s Perth offices.

Ryan came over from Platform Communications, where he served six months as associate director. He had previously worked as senior corporate affairs adviser at Woodside Energy, external relations manager at Shell Australia, and headed the WA Chamber of Minerals and Energy’s economics and tax committee.

Citadel-MAGNUS co-founder and managing director, John Gardner said Ryan was selected due to his ability to adjust to rapid situations, and to properly manage industry stakeholder and regulations, particularly in the energy industry.

“Corporate reputation is driving the Board agenda of companies of all sizes, across most sectors. Paul’s appointment to Citadel-MAGNUS strengthens our ability to provide high level, strategic corporate reputation advice and issue management counsel for our clients,” said Gardner.

New senior staff hired at The Haus

By Jonas Lopez in Marcoms News on

Communications agency group The Haus has brought two seasoned talents into the management tier.

The consortium announced that current freelance creative talent Lawrence Parmenter has been officially hired as a senior employee under the creative and strategy department. He had been working freelance with The Haus since relocating to Sydney last year from London, where he worked at Just So and Adjust Your Set.

Raje Hiranand is the new general manager for The Haus’ consumer PR outfit, Hausmann. She signed up after relocating to Sydney from Shanghai, China, where she spent six years with BBDO Greater China. Hiranand is no stranger to Hausmann, having worked there from 2009 to 2012 as a senior account executive.

“I am so excited to have these two superstars join our team. We have worked with both of them before and know how talented they are. 2019 is shaping up as a great year for The Haus as our five agencies continue to work even more closely together to deliver the benefit

Access-dgc back to old name

By Jonas Lopez in Marcoms News on

PR outfit Access-dgc is reverting back to its original business name of Access PR.

Mumbrella reported that the name change was made following the end of Access PR’s partnership with DiGennaro Communications, which became official in mid-2017. The agency has instead tapped Arc PR as a new partner going forward.  

As a result, Access-dgc EVP/managing director Andrea Kerekes has returned to Australia to resume duties as Access PR’s CEO; incumbent CEO Nichola Patterson resigned to pursue other interests.

Pacific Magazines opens new content marketing agency

By Jonas Lopez in Marcoms News on

Pacific Magazines has jumped into the content marketing field with a new agency called Eve.

Co-managed by former Saatchi and Saatchi CEO Simone Bartley and former Emotive ECD Andrew Cameron, Eve aims to cater to companies who want more service value with media partners.

This includes branded content driven by audience feedback, as well as the possibility for partnerships with clients of Pacific Magazines’s parent firm, Seven West Media.

“While there are publishers that have in-house content solutions, creative is often an add-on to the media buy. We believe there is a bigger need and opportunity for a premium content and marketing offering that brings together strategy, ideas and marketing capability with audience intel and content DNA,” said Pacific Magazines CEO Gereurd Roberts.

Taurus signs new clients

By Jonas Lopez in Marcoms News on

The Taurus Group has kicked off 2019 with several clients signing on.

For the education technology circuit, Taurus is working with Androgogic which offers cloud-based SaaS learning solutions.

On the business development circuit, the agency is partnering with career development company The Outperformer, which caters to workers in the accounting and finance services industry. The remit calls for Taurus to run The Outperformer’s PR operations and also ties in The Outperformer CEO Brad Eisenhurth with Taurus’ TaurusProfile personalised branding module.

Microba Insight is signed with Taurus’ healthcare practice. The company specialises in microbiome research and patient testing, specifically for gut microbiomes.

American company Avery Dennison is signed with Taurus’ manufacturing industry circuit. It is known for a raft of product packaging solutions such as graphic designs, carton product tags, and RFID tags, as well as road safety markings.

“It is exciti

RED Agency to handle Sportsfinda account

By Jonas Lopez in Marcoms News on

RED Agency is taking on the account duties for online sporting goods marketplace Sportsfinda.

The new deal calls for RED Agency to better position Sportsfinda as the prime hub for the sporting community’s needs, especially grassroots vendors looking for fresh customers.

“2019 has certainly started with a bang for us. We’re thrilled to have Sportsfinda joining our growing portfolio. They are a dynamic business offering a compelling retail proposition and we are looking forward to helping them tell their story,” said RED Agency Melbourne executive director Grant Titmus.

In other RED Agency news, the company also confirmed retaining representation for pet lovers support website TrustedHouseSitters.com, on account of a fruitful year that saw RED Agency land success at the recent PRIA Golden Target Awards.

Lauren Nowak is also onboard as client services director, having recently wrapped almost five years at WE Buchan.

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