HWBK and Nestlé reaffirm ties

By Jonas Lopez in Marcoms News on

History Will be Kind logo (from official website)History Will Be Kind (HWBK) stays on as the PR provider for the confectionery portfolio of international food conglomerate Nestlé.  

The renewed partnership was secured in the wake of Nestlé’s recent campaigns that HWBK aided in. One of these successful projects was the revival of the Allen’s Green Frog after three years’ absence, which also introduced two new flavours as the Frog Family. As a result, HWBK’s work will focus on attracting interest towards the classic brands in Nestlé’s product line such as KitKat, with close collaboration from Nestlé officials.

“KitKat and Allen’s are two of our most exciting confectionery brands, both steeped in tradition but with bold expectations for the future alongside the innovative Allen’s Lollysmiths and KitKat Chocolatory brands. After a fantastic end to 2017, we’re delighted to welcome HWBK on board for the coming year,” said Nestlé head of marketing for confectionery Anna Stewart.

“KitKat and Allen’s are household names that have stirred consumer emotion for years. Our job is to continue the legacy through brand storytelling and innovation,” added HWBK managing partner Emma-Jane Granleese.

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More Marcoms News

Keep Left lands Greening Australia

By Jonas Lopez in Marcoms News on

PR agency Keep Left has scored a new service deal with environmental non-profit Greening Australia.

The assignment will put Keep Left in charge of the organisation’s content materials, press assignments, and corporate communications. The associated content will also be published on Greening Australia’s official website.

Keep Left won the contract after successfully completing a project with Greening Australia last year to highlight the organisation’s efforts with Virgin Australia in improving water quality in the Great Barrier Reef.

“It’s incredibly rewarding to work with Greening Australia on an integrated program that aims to drive environmental action through powerful storytelling backed with real insights. We’re a business with a strong social conscience and we’re excited to be expanding the Social Change arm of the business,” said Keep Left CEO Gillian Yeap.

“From restoring Tasmania as an island ark for Australia&rsquo

Zadro University launched to address PR skills gap

By Jonas Lopez in Marcoms News on

The Sydney-based Zadro Agency has established a new skills training programme for professional PR practitioners, called the Zadro University (ZU).

According to Zadro founder and MD Felicity Zadro, the ZU project has been created as a response to the task of training both staff and clients in an integrated approach to PR.

ZU takes the form of four one-day training sessions, which are open to comms staff and business owners. The discussions will focus on classroom and practical applications of marketing, public relations, design, and social and digital media. Marketing professionals are also encouraged to apply for the programme.

“Our recruits are coming from a marketing or PR background; however, we need both skill sets in one person to do what we do,” explained Zadro.

“So, we wanted to find a way of streamlining the training process, ensuring we could share our knowledge and experience with our clients, the industries in which we work and the sector.”


Comms experts Skelton and Bowman join Spectrum Group

By Craig Daveson in Marcoms News on
Spectrum Group has added two new talents to its arsenal in client services director Charles Skelton, and account director Melanie Bowman.
Skelton, whose PR work has taken him to Singapore, London and New York, brings with him years of experience from working at the likes of Publicis Group, Dare Digital and M&C Saatchi. He will be working with Spectrum’s clients to enhance cross-channel communication strategies.
“We approach our clients’ work with total objectivity. It’s a channel-agnostic approach based on their objectives and reaching their audience. It’s about finding the right solution, not the obvious one. We help move the conversation to put the consumer at the centre of campaigns.” explained Skelton.
Bowman is a communications and marketing expert with 20 years to her credit, and he accolades include helping to develop the popular dating site RSVP.com.au into a success.
““I’m thrille

Baker takes comms director job at GroupM

By Jonas Lopez in Marcoms News on

Rosie Baker has reported for work at PR agency GroupM as its first communications director.  

Baker’s new job will have her oversee GroupM’s marketing and PR functions, and to improve the company’s corporate communications materials. The position was tailor-made for Baker, who possesses years of experience from covering the UK’s marketing industry. GroupM CEO Mark Lollback is her immediate superior.

Mediaweek reported that Baker’s move came out of a Finger Wharf lunch meeting she had earlier this month with Lollback and group marketing director Greg Graham.

“Moving to Australia to join AdNews changed my life and I’ve loved every challenge it’s thrown my way. After nearly five years at AdNews it’s time to take on a new challenge. I’m looking forward to using my journalistic background to better communicate GroupM’s values, vision, and purpose to internal and external stakeholders,” said Baker.


2019 Product of the Year Awards open entries

By Jonas Lopez in Marcoms News on

Consumer award body Product of the Year (POY) has opened up the field for the 2019 Product of the Year Awards.

For the 2019 Product of the Year awards, any items being entered should have been launched between 1 October 2016 and 31 May 2018. They need to display innovation from product packaging to overall function, especially if it is a brand-new item or part of an existing product line but offering unique elements such as new formulas or extra ingredients that add to the content substance.

Winners will be announced in November 2018, with the chosen products marked with the POY logo for a year.

“The Awards have grown exponentially since we brought them to Australia ten years ago. It’s so exciting to see such a large amount of brands and companies enter their incredible products. Every year I’m delighted with the standard of entrants. I’m sure this year will be no exception,” said Product of the Year Australia managing director Sarah Connelly.

Entries c

Kushnir joins PPR Adelaide as AD

By Jonas Lopez in Marcoms News on

Veteran communications professional Julie Kushnir has signed up with PPR as a new senior account director.

Kushnir comes over from the conglomerate Celsus, where she served as communications and stakeholder engagement specialist. She wields years of experience, which includes working communications roles at the highest levels of the SA government. She will be directly liaising with the PPR ANZ executive team.

“Adelaide is an important market for PPR and with Julie’s appointment, we know she will both drive business growth and support our team on-the-ground to ensure their professional development. Julie has broad experience in FMCG, the alcohol sector, brand development/management, stakeholder engagement, crisis and issues management, and media planning and buying, and is arguably one of the most connected people in South Australia,” said WPP CEO Michael Dooley.

Straight Up welcomes new clients

By Jonas Lopez in Marcoms News on

Straight Up PR is on a roll this year with a full hand of new clients from the health and wellness circuits, including Changing Habits, Set the Bar/enerGi, SleepX, Unichi Wellness, and Healthie Hampers.

Changing Habits is a online holistic health destination offering a wide variety of nutritious organic food items and educational materials.

SleepX is an online bedding retailer offering quality bed-in-a-box mattresses backed up by 120-night trials and four-hour metro deliveries.

Healthie Hampers is a gift hamper delivery service offering custom choices for sugar-, dairy- and grain-free health food items.

Unichi Wellness is a producer of premium skincare items and boutique health supplements.

Made by Set the Bar, enerGi Bio Bars are gluten-free snack bars filled with vitamins and minerals.

“I am thrilled to welcome our new clients to the Straight Up PR family. We are so proud that these brands chose to work with us, consolidating our business growth and reputation in the he

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