HWBK and Nestlé reaffirm ties

By Jonas Lopez in Marcoms News on

History Will be Kind logo (from official website)History Will Be Kind (HWBK) stays on as the PR provider for the confectionery portfolio of international food conglomerate Nestlé.  

The renewed partnership was secured in the wake of Nestlé’s recent campaigns that HWBK aided in. One of these successful projects was the revival of the Allen’s Green Frog after three years’ absence, which also introduced two new flavours as the Frog Family. As a result, HWBK’s work will focus on attracting interest towards the classic brands in Nestlé’s product line such as KitKat, with close collaboration from Nestlé officials.

“KitKat and Allen’s are two of our most exciting confectionery brands, both steeped in tradition but with bold expectations for the future alongside the innovative Allen’s Lollysmiths and KitKat Chocolatory brands. After a fantastic end to 2017, we’re delighted to welcome HWBK on board for the coming year,” said Nestlé head of marketing for confectionery Anna Stewart.

“KitKat and Allen’s are household names that have stirred consumer emotion for years. Our job is to continue the legacy through brand storytelling and innovation,” added HWBK managing partner Emma-Jane Granleese.

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Ogilvy promotes four to MD

By Jonas Lopez in Marcoms News on

Ogilvy Australia has elevated four managing partners to become managing directors.

The agency announced today that for the Sydney office, Sally Kissane and Michelle Holland are assuming MD positions immediately. Gavin MacMillan and Michael McEwan of Ogilvy’s Melbourne branch were appointed to MD positions as well.

Both pairs have turned in strong performance records for the past three years. They will all report to Ogilvy Australia CEO David Fox.

“Given the scale of both the Sydney and Melbourne offices, it makes sense to have two MDs in each to ensure all elements of the business are being effectively managed, and growth strategies executed. They have already proven how well it can work and we are excited for the future of these offices under their guidance,” said Fox.

Red Agency lands 2023 Women’s World Cup gig

By Jonas Lopez in Marcoms News on

Red Agency will head up Football Federation Australia’s PR and social media services for their 2023 FIFA Women’s World Cup hosting bid.

Mumbrella reported that the new project involves a raft of marketing and communications activities centred around the official bid hashtag #GETONSIDE. The objective is to marshall popular support for the bid.

“We recognise that this is a unique moment to unite a country behind the women’s game, elevate Australian football on the world stage and inspire future generations to be part of it, whether as players or fans,” said Red Agency CEO James Wright.

“We are incredibly proud and honoured to have been selected and to be part of the team to deliver a winning bid.”

The FFA started putting together the bid last year, with the federal and NSW governments coming aboard as partners. The Women’s World Cup is part of the NSW government’s plans to bid for hosting ten World Cups over the next decade.

Fourth Day launches Australian presence

By Jonas Lopez in Marcoms News on

British agency Fourth Day PR has cemented its foothold on the Southern Hemisphere with a new office in Sydney, called Fourth Day Australia.

Headquartered in Manchester, the agency decided to open a full office in Australia to best represent clients such as British call-centre security software vendor Semafone and taxicab operator Autocab in the local market. The agency also has offices in London, Berlin, Paris, and Casablanca.

Fourth Day Australia will now handle accounts for the entire Australasian region, specifically those in B2B, arts, nonprofit, and industrial services.

Olivia Dodd, who has been with the agency for the past three months, is now the branch’s manager. She sports eight years’ PR/marketing experience, which includes a stint with Manchester agency MC2 Ltd as senior executive as well as an account manager role at Australian agency Recognition.

“Australia is the right next step for us as we’ve seen an increase in demand from clients asking us

Lewis opens Melbourne office

By Jonas Lopez in Marcoms News on

PR agency Lewis is preparing a new office in Melbourne.

The new office is one of two branches set up under the current phase of Lewis’ APAC 2020 expansion plan, the other located in Shenzhen, China. Both of them are scheduled to begin operations on November 5, 2018.

For the Melbourne office, Lewis-Sydney GM Steven Reilly will oversee the activation. Activities involving Lewis’ Melbourne-based clients will be made in the branch itself. The agency is also accepting applications for an associate director to manage the office.

“As planned, we’re expanding quickly. With two new offices opening as we complete our first quarter and with almost twenty percent of our planned new hires in place, we're on track to meet our APAC 2020 goals,” said Lewis APAC SVP Emma Jenkins.

Havas pounces on Puma global account

By Jonas Lopez in Marcoms News on

Sports apparel firm Puma has handed Host/Havas management of its global media account.

The agency was awarded the contract following an extensive review, taking over from Publicis satellite outfit Blue443, effective January 2019. Puma was looking for an agency that can improve its legacy as a top consumer sports brand, reported B & T.

Havas’ winning of the Puma account follows recent client wins such as Oroton and restaurant chain Papa John’s.

“Data and performance marketing are increasingly important, but it’s creative, strategic use of media that matters to consumers, and that can help the brand succeed,” said Havas Media global CEO Peter Mears of the Puma account win.

OPR refines management circle

By Jonas Lopez in Marcoms News on

Integrated agency opr has revealed a newly-improved senior management pool.

At the top of the list, current opr-Melbourne MD Jacquie Potter sits as a new “chief growth officer” to lead the agency’s business growth. This includes creating a unified structure for product, innovation, marketing, and new opportunities.

Under Potter’s aegis will be six managing partners to spearhead further development of opr’s key market practices.

Beck Crawford will be the partner for opr-Melbourne while Fiona Forbes and Nino Tesoriero will be co-partners in the corporate section. Current Impact director Megan Caulfield will be the managing partner for employee experience. Howorth Communications' Marie-Claire Maple is now with opr as managing partner for business-to-business. Current business director for healthcare communications Rachel Stanton is now managing partner for behavioural change and life agency. Tanja Jayesuria, practice director at opr Health, w

Adhesive lands Changi Airport account

By Jonas Lopez in Marcoms News on

Adhesive PR has won the ANZ account for Changi Airport in Singapore.

Changi Airport Group SVP for corporate and marketing communications Ivan Tan said the new representation was made out of the airport’s need to have an ANZ market presence, especially when there are eight airlines flying to Singapore from Australia every week. Adhesive’s record of creative and long-term campaigns was key to winning the account, he added.

The project involves developing a communications plan with media and influencer support to promote the airport‘s facilities and services. The goal is to build up interest for the opening of the new Jewel Changi Airport commercial complex in mid-2019.   

“Changi Airport’s reputation precedes them. As Skytrax’s ‘World’s Best Airport’ for the sixth consecutive year in 2018, the challenge is not raising awareness of the airport, but rather crafting strategic campaigns that will dispel misperceptions that ma

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